Loyalty Schemes
ECR Touchsoft Retail Software
Knowing what customers are buying and how they respond to offers, enables a business to adapt to changes in taste and behaviour and keep that competitive edge. 
Increase Sales 
To increase sales to existing clients or target similar prospects, you need to know your customers' profile and preferences.
At ECR, we work with your data to show you where your customers live, understand what they like, identify what they bought and when, and profile their preferences.
Our system includes a comprehensive customer database that includes a full loyalty points scheme.
ECR software has a ‘Customers’ facility which allows the user to set up a loyalty scheme. This option offers you the opportunity to run your loyalty scheme effieciently and easily.
In well run loyalty programmes, customer profiling is used extensively to offer promotions to customers. Points redemption is used instead of discounts as an incentive for activity and redeemed at point of payment .
Once you have setup these fields, your loyalty scheme is up and running for the selected customer. Every time this customer comes back to your shop and purchases goods he/she will earn points, which can later be used as a discount on future purchases.

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